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Pigalle x NikeLab Pop Up

Last week, Undefeated's La Brea shop played host to an exclusive pop up debuting the new collaborative collection from Pigalle and NikeLab. Brightly hued and beautifully textured, the coveted pieces blend technical practicality with modern styling -- making them as fly on the court as they are off it. Franchise came through and here's what we saw.    

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#HardinthePaint by Maria Molteni

Maria Molteni led this project as an Artist in Residence for the City of Boston (#BostonAIR). Located in a public court in #HarambeePark, Molteni based the designs on her students' drawings from the Perkins Center afterschool program. The final piece of the project, called #HardinthePaint, was executed with the assistance of colleagues and neighborhood youth. Drone photography by Alan Shapiro

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#GROUND by Tomo Umezu

Franchise contributor Tomo Umezu took these photos on June 10 in Yonezawa, Yamagata during a one day 3x3 tournament named "#GROUND." Yonezawa is very close to Fukushima and Umezu hopes that the event brightened the day for local kids. TEAM AKTR entered the competition and took first place. The following day participants enjoyed casual pickup games.  

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FRANCHISE Magazine Basketball Pop-up at Space15Twenty

About two weeks ago when people were caravanning to the desert for Coachella (weekend one), we had our FRANCHISE Issue 01 debut in Los Angeles. For everyone who couldn’t make it –– here’s what went down,  The celebrations began with an all basketball pop-up at Space15Twenty –– Urban Outfitters’ concept store –– where guests scored the first issues back from the printers, perused dead stock NBA trading cards and battled it out on the digital court, NBA Jamming with the contributors and magazine staff. Nostalgia levels were high. Artists Lauren Fisher and Pete Deevakul were also around, signing limited edition posters of their work that appears in the magazine. Posters, memorabilia and mags aside, visitors also got a chance to...

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FRANCHISE April 14 Launch Events in LA

On April 14, we'll kickoff our FRANCHISE Issue 01 debut celebration in Los Angeles with a basketball pop-up shop (and NBA Jam competition) at The IL Annex at Urban Outfitter's Space15Twenty and then head to the official party at the Ace Hotel DTLA (rooftop) from 9pm-2am. The pop-up shop reception at Space15Twenty is from 5pm-9pm on April 14th, and the FRANCHISE booth will remain there through the end of the month. Come by to have a free beverage and meet the founders. We'll be selling issues of the magazine along with limited-edition artist prints, T-shirts, dead-stock NBA trading cards, and stickers.  From the pop-up, we'll jump over to the official launch party on the roof of the Ace Hotel DTLA Join...

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