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FRANCHISE Magazine Basketball Pop-up at Space15Twenty

About two weeks ago when people were packing their crying Kim Kardashian totems and caravanning to the desert for Coachella (weekend one), we had our FRANCHISE Issue 01 debut in Los Angeles. For everyone who couldn’t make it –– here’s what went down, what’s happening now and what’s in the works. The celebrations began with an all basketball pop-up at Space15Twenty –– Urban Outfitters’ concept store –– where guests scored the first issues back from the printers, perused dead stock NBA trading cards and battled it out on the digital court, NBA Jamming with the contributors and magazine staff. Nostalgia levels were high. Artists Lauren Fisher and Pete Deevakul were also around, signing limited edition posters of their work that...

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FRANCHISE April 14 Launch Events in LA

On April 14, we'll kickoff our FRANCHISE Issue 01 debut celebration in Los Angeles with a basketball pop-up shop (and NBA Jam competition) at The IL Annex at Urban Outfitter's Space15Twenty and then head to the official party at the Ace Hotel DTLA (rooftop) from 9pm-2am. The pop-up shop reception at Space15Twenty is from 5pm-9pm on April 14th, and the FRANCHISE booth will remain there through the end of the month. Come by to have a free beverage and meet the founders. We'll be selling issues of the magazine along with limited-edition artist prints, T-shirts, dead-stock NBA trading cards, and stickers.  From the pop-up, we'll jump over to the official launch party on the roof of the Ace Hotel DTLA Join...

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